COMPANY PROFILE AMAZON - 4081 Words

COMPANY PROFILE Amazon.com, Inc. REFERENCE CODE: 2B52E1D8-E964-4D7F-8B1B-C48DBC97815F PUBLICATION DATE: 14 Nov 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Amazon.com, Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4 Amazon.com, Inc.  © MarketLine Page 2 Amazon.com, Inc. Company Overview COMPANY OVERVIEW Amazon.com,†¦show more content†¦The online format helps Amazon to rotate its inventory rapidly and reduce its inventory management cost and thereby offer merchandise at comparatively low prices. The companys inventory turnover ratio was nine in FY2013. High inventory turnover ratio allows Amazon to generate revenue from sales before its payments to suppliers come due. Additionally, lower prices act as a compelling proposition in attracting more customers. The online retail format also enables Amazon to enhance customer satisfaction as it offers customers with a broader selection and greater access to information. Leading market position in the online retail format enables Amazon to target a larger customer base. Extending product line and strengthening technical platform through strategic acquisitions Amazon has been expanding its business operations and product offering through various acquisitions. In 2009, the company acquired Zappos.com, an online apparel, footwear and accessories retailer. This acquisition enabled Amazon to tap the internet sales of apparel, the largest online shopping category and one in which Amazon has had limited success in the past. In 2010, the company acquired Touchco, a touch screen technology company. Amazon merged Touchcos technology and staff membersShow MoreRelatedMarket Segmentation Is An Approach Used By A Company1151 Words   |  5 PagesMarket segmentation is an approach used by a company to select their target market and provide data for a marketing plan. â€Å"Market segmentation consist of a two-step process; naming broad product markets and segmenting these broad products-markets in order to select target markets and develop suitable marketing mixes† (Perreault, Cannon, McCarthy, 2014, p.97). There are 4 categories pertaining to market segmentation; behavioral, geographic, demographic, and behavioral. Behavioral segmentationRead MoreAmazon : The World s Largest Online Store1664 Words   |  7 Pagesjewelry and many more things. Amazon is present in many countries as separate selling websites like America, Canada, Brazil, France, Germany, UK, Italy, Spain, Japan and china. As the internet banished the geography, so did the Amazon. 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